Title	VICE PRESIDENT MARKETING
Location	Austin, Texas
Company	Publishing company
Package	Competitive compensation with base salary in low six figure range
Primary Accountabilities and Responsibilities                                                                 - Plan, implement, and direct all advertising and   promotion activities along with training   programs for the field sales force to achieve   company sales goal - Direct all promotional activities including brochures,   catalogs, and direct mail pieces along with   conventions and exhibits and sales training   meeting - Recruit, hire, train and manage the marketing   management function (brand managers) to ensure   sales results by discipline within prescribed   expense budgets - Develop and implement comprehensive pricing and   packaging policies for all products - Manage the sales support function which includes state   and local contracts and bids, correlation   preparation and sales support and field sales   automation - Develop, coordinate, and implement inter-company sales   and marketing campaigns to ensure maximum   market share - Plan, develop, and implement comprehensive training   programs for the field sales force - Develop and implement direct mail and telemarketing   campaigns for sale of multimedia products to   the school market - Coordinate and implement joint venture marketing   programs for supplemental materials - Develop, implement and manage comprehensive marketing   campaigns for all product including domestic   campaigns, international sales, and multimedia - Plan, implement, and manage all market research   activities for company. - Plan and manage all marketing service activities   including distribution, packaging, state   contracts, correlations, and additional   internal requirements as they occur
Credentials / Knowledge / Skills Preferred                                                                 - B.A. degree in marketing or related subject. MBA   preferred - 3-5 years in Marketing Management as Account Executive   or Brand Manager - Excellent written communication/grammar skills - Budget management and pricing philosophy experience - Direct mail and promotional experience - Experience in interfacing with advertising agencies - Packaging experience is beneficial - Market research and analysis is a must - Formal stage type presentation skills