Title	MARKET RESEARCH ANALYST
Location	California
Company	A Computer Solutions company
Package	Competitive compensation, bonus and benefits package offered
Primary Accountabilities and Responsibilities                                                                 - Responsible for designing and implementing research   projects as requested by the Executive Office,   Global Marketing, Global Products and the   various geographic regions of the company - Develop market plans, product-line portfolios and cost   benefit analysis for new markets and products   based on primary and secondary information - Design, implement, analyze and present results of   qualitative and quantitative market research   studies, including selection of appropriate   sampling, survey construction and appropriate   statistics - Develop recommended pricing structures for new   products and new markets - Develop topic guides, moderator scripts, conduct focus   groups effectively and analyze the results - Interact with outside research vendors and analysts   and manage research projects that are conducted   for the company by outside vendors - Program in SPSS to select, run and interpret basic   statistical analysis, including: Correlation,   Test of Significance (T-Test, CHI Square,   ANOVA), Conjoint (Adaptive TradeOff Analysis),   and Multiple Regression - Predict the size of particular markets based on   primary and secondary research for new products   and new geographies and feed this information   into the Forecasting Group to develop sales and   revenue forecasts - Prepare for and conduct designated meetings and   presentations
Credentials / Knowledge / Skills Preferred                                                                 - Bachelor's degree in Business, Mathematics,   Statistics, Social Sciences or related field - Minimum one year experience in market research; or an   equivalent combination of education and/or   experience - Basic understanding of probability theory as it   relates to sampling techniques (requires two   quarters of college-level statistics) - Basic understanding of univariate and multivariate   statistics - Basic understanding of neurolinguistics and content   analysis, as it relates to open-ended and   qualitative responses - Thorough understanding of market research design and   methodology - Computer literate with strong working knowledge of   SPSS statistical programming, Excel   spreadsheets and various industry standard   cross-tabbing packages - Must be detailed oriented with excellent oral and   written communication skills - Ability to plan and carry out work independently