Title	PUBLIC RELATIONS SPECIALIST
Location	Dallas, TX.
Company	Premier Financial Services Company
Package	Competitive compensation package offered
Primary Accountabilities and Responsibilities                                                                 - Implement plans through the departments in order to   position the company advantageously before its   public and to influence or change public policy   - Anticipate, analyze and interpret public opinion,   attitudes and issues that might impact the   plans and operations of the company   - Work directly with Designer and Senior Management to   determine the company's image for each public   - Plan and periodically review the accomplishments and   goals of the public relations departments with   Senior Management   - Responsible for the knowledge of the use of trademarks   and the laws governing the use of trademarks   - Comply with SEC and FTC regulations governing tone and   content of communications to the public,   commercial messages, advertisements, product   liability, public stock offerings, etc.   - Comply with protective public relations policy for   crisis management to avert an attack or at   least make it less damaging, prevent rumors,   service the media, and help restore order in   case of disasters, dissident groups or   litigation   - Prepare annual budget for the department   - Coordinate final editorial decision over all material   to be published in journals, consumer   magazines, newspapers and press releases   - Responsible for coordinating Rep communication as   needed   - Field press inquiries, direct media calls and attend   all interviews whether they are conducted via   telephone or in person, and record those   interviews when appropriate   - Cooperate with Compliance to be certain all   advertisements meet all applicable guidelines   and regulations, and are not deceptive or   misleading   - Attend key local and national events as representative   of the company while creating and maintain PR   network   - Maintain up-to-date bios of management and also   distribute press releases   - Coordinate production of any company books and   coordinate the marketing and publicity with the   publisher   - Insure that all Reps requesting public relations   assistance receive proper care, consideration   and service   - Responsible for leveraging Internet opportunities,   developing the company image, and research   media outlets   - Responsible for working with Political Affairs staff   to ensure coordinated efforts
Credentials / Knowledge / Skills Preferred                                                                 - Bachelors degree required, Masters preferred   - Three to five years industry experience required   - Must possess strong verbal and written communication   skills   - Must be very detail and quality oriented